UTM Link Builder

Build trackable campaign URLs in seconds. Add UTM parameters, generate QR codes, and keep a history of all your links.

Website URL
Destination URL Required
Campaign Parameters
Campaign Source Required
Campaign Medium Required
Campaign Name Required

Use underscores instead of spaces

Campaign Term Optional
Campaign Content Optional
Your Tagged URL
Fill in the fields above to generate your URL...

QR Code

Scan to open your tagged URL

Saved URLs 0
No saved URLs yet. Build a link and click "Save" to add it here.

What are UTM Parameters?

UTM parameters are tags added to URLs. When someone clicks a tagged link, the tags are sent to Google Analytics so you can see exactly where your traffic came from.

Parameter Reference

ParameterPurposeExample
utm_sourceTraffic origingoogle, facebook
utm_mediumMarketing channelcpc, email, social
utm_campaignCampaign namesummer_sale
utm_termPaid keywordsrunning_shoes
utm_contentAd variationheader_cta
💡 Pro Tips Always use lowercase. Use underscores instead of spaces. Be consistent across all campaigns. Document your naming conventions.

Naming Convention

ChannelSourceMedium
Google Adsgooglecpc
Facebook Adsfacebookpaid_social
Instagraminstagramsocial
Emailnewsletteremail
YouTubeyoutubevideo
WhatsAppwhatsappsocial