Build trackable campaign URLs in seconds. Add UTM parameters, generate QR codes, and keep a history of all your links.
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UTM parameters are tags added to URLs. When someone clicks a tagged link, the tags are sent to Google Analytics so you can see exactly where your traffic came from.
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Traffic origin | google, facebook |
| utm_medium | Marketing channel | cpc, email, social |
| utm_campaign | Campaign name | summer_sale |
| utm_term | Paid keywords | running_shoes |
| utm_content | Ad variation | header_cta |
| Channel | Source | Medium |
|---|---|---|
| Google Ads | cpc | |
| Facebook Ads | paid_social | |
| social | ||
| newsletter | ||
| YouTube | youtube | video |
| social |