How to Track UTM Parameters in Google Analytics 4 (GA4)

Tracking UTM parameters in Google Analytics 4 allows you to measure campaign performance, identify traffic sources, and analyze conversions accurately.

Step 1: Open Traffic Acquisition Report

In GA4, navigate to: Reports → Acquisition → Traffic Acquisition.

Step 2: Filter by Session Source / Medium

Use the "Session source / medium" dimension to analyze campaign performance. You can also switch to:

  • Session campaign
  • Session source
  • Session medium

Step 3: Analyze Campaign Conversions

Review engagement metrics such as:

  • Users
  • Sessions
  • Engagement rate
  • Conversions
  • Revenue

Common GA4 Tracking Mistakes

  • Using inconsistent UTM capitalization
  • Forgetting utm_medium
  • Using UTM internally
  • Not defining conversion events

Create Trackable Campaign URLs

Before analyzing data in GA4, generate properly structured campaign URLs using our UTM Link Builder.

Related UTM Resources